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The Farm Products Council of Canada (FPCC) is a federal public interest oversight body that oversees the national supply management system for poultry and eggs, including the operations of the four national marketing agencies. It also oversees the creation and operation of promotion and research agencies, including the Canadian Beef Check-Off Agency.

2019-2022 Strategic Plan

Mission 

Oversee the regulatory system for agricultural products for the benefit of all Canadians.

Vision

A regulatory environment that effectively supports a strong supply management system and the marketing of agricultural products.

Principles

Transparency: FPCC’s success in the next three years depends on its ability to be clear and consistent in how it shares information through formal communications channels and in day-to-day interactions. FPCC is committed to transparency in its operations by proactively sharing information about the decisions it makes and how it operates.

Dialogue: Open, two-way communication is the foundation for building trust in how FPCC serves Canadians. Being deliberate and thoughtful about developing an authentic dialogue with internal and external stakeholders will strengthen FPCC as an organization by building trust and confidence.

Making transparency and dialogue central themes of this plan reflects Council’s commitment to improving the depth and quality of its relationships with each other, its employees, and its stakeholders.

Strategic Goals

Goal 1: Promote Awareness of FPCC’s Roles and Responsibilities
Goal 2: Strengthen Stakeholder Relationships
Goal 3: Foster Organizational Sustainability